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Marketing   Tags: business, subject_guide  

Last Updated: May 19, 2014 URL: http://laverne.v1.libguides.com/marketing Print Guide RSS UpdatesEmail Alerts

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Newspaper Articles

  • Newspaper Source (Ebsco)
    Newspaper Source provides cover-to-cover full text for 35 national & international newspapers. The database also contains selective full text for 375 regional (U.S.) newspapers. In addition, full text television & radio news transcripts are also provided.
  • Harvard Business Review
    Written for upper level management. Presents analysis of management problems and helpful commentary on advanced thinking and practice in all fields of management and administration.
  • Regional Business News
    Comprehensive full text coverage for regional business publications. Incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas.

Google Scholar



Recommended Databases

From the databases listed below, search using a keyword on your topic and related terms such as marketing, advertising, "marketing plan,"  "marketing strategy," "advertising strategy," "marketing competition," "advertising competition," "marketing research," "market planning,"  "advertising rates," "professional advertising," "market research," "advertising and consumer behavior," etc.

  • First Research
    Comprehensive company, industry, and market information on 12 million companies and indepth coverage of top business enterprises.
  • Passport GMID
    A reference tool examining countries, consumers and industries. The database is comprised of three areas - statistics, reports and comments.
  • WARC
    Provides access to over 6,000 case studies, in-depth trend analysis, and research reports.
  • ABI/INFORM Global
    In-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers and 60,000 + companies with business and executive profiles.
  • ABI/INFORM Trade & Industry
    Provides the latest industry news, product and competitive information, marketing trends,and a wide variety of other topics. Contains publications on every major industry, including finance, insurance, transportation, and construction.
  • IBISWorld
    A collection of over 700 U.S. industry reports and identify, quantify and analyze nearly 4,000 individual product segments.
  • Statista
    Over 60,000 diverse topics of data and facts from over 10,000 sources. Categorized into over 20 market sectors, Statista provides access to quantitative facts on agriculture, finance, politics, and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
  • Business Source Premier
    Provides full text for nearly 3,600 scholarly business journals, including full text for nearly 1,050 peer-reviewed business publications. Coverage includes subject areas related to business dating as far back as 1922.
  • Academic Search Premier
    Provides full text for nearly 4,000 scholarly publications, including full text for more than 3,100 peer-reviewed journals in a wide variety of academic study and offers information dating as far back as 1975.
  • Proquest Research Library
    Search for coverage of a broad range of subjects including arts, business, children, education, general interest, health, humanities, international, law, military, multicultural, psychology, sciences, social sciences, and women's interests.
  • Hoovers
    Company and Industry Information

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